The Nissan Frontier is a popular midsize truck. It competes with the Toyota Tacoma, Ford Ranger, and even the upcoming Ram Dakota. But in the U.S., its sales are going down.
By the end of June, Nissan sold just over 30,000 Frontiers. This is a 23% drop compared to the same time in 2024.
Pricing strategy for 2026
Because of lower sales, Nissan is being careful with prices. For 2026, most trims only go up by $100. The destination fee also rises by $175.
The base Frontier S King Cab 4×2 now starts at $32,150 before extra fees. This small change shows Nissan wants to stay competitive.
2025 inventory discounts
Even though Nissan kept prices low, dealers still have many 2025 trucks in stock. To clear them, they are offering big discounts.
On Cars.com, the 2025 Frontier PRO-4X is listed as low as $36,065. That is about $8,000 to $9,000 off the sticker price. The PRO-X model also has cuts, dropping to $32,979.
The base Frontier S goes for as low as $27,040. That is around $5,000 below MSRP. Mid-level SV trims are cut by $5,000 to $6,000, while the discontinued SL trim is down by $6,000 to $7,000.
These discounts mean buyers can get a high-end PRO-4X for the same money as mid-level rivals like the Toyota Tacoma SR5 or Honda Ridgeline Sport.
Market situation
These heavy markdowns show a big gap between Nissan’s official prices and real-world dealer prices. The slow sales explain why Nissan kept the 2026 price increase so small.
For many buyers, the better deal might be choosing a discounted 2025 model instead of waiting for the 2026 version.
What’s new in 2026
The 2026 Frontier brings some new features. A new drive mode selector now includes Rock, Sand, On-Road, Mud, and Hill Descent Control.
The PRO trims get more standard features like heated seats, heated steering wheel, and remote start. Both SV and PRO versions now include an eight-way power driver seat. Even the base S now comes with LED headlights.
SV buyers can add the All-Weather Package, which offers heated leather details and dual-zone climate control.
Design updates
Nissan also offers new style choices in 2026. The Dark Armor Package includes black wheels, a dark grille, and black trim inside.
A special edition, the Frontier PRO-4X R, is made with Roush Performance. It includes a lift kit and unique styling details.
Value for buyers
The 2026 upgrades do add comfort and style. But with thousands of dollars in discounts available on 2025 trucks, many buyers may choose the older models to save money.
For people who want the newest features, the 2026 version has solid updates. But for budget shoppers, the 2025 trucks look like the better deal.
FAQs
What is the starting price of the 2026 Nissan Frontier?
$32,150 before fees.
How much are 2025 Frontier discounts?
$5,000 to $9,000 off.
What new features are in 2026?
Drive modes, heated seats, LED headlights.
Is the 2025 or 2026 Frontier better to buy?
2025 is cheaper, 2026 has new features.
What is the special edition called?
Frontier PRO-4X R.
